Launch First-Of-Its-Kind Heart & Hustle Award for Community Heroes
Deeply rooted in the Los Angeles community, both organizations join forces and give inaugural award to 17-year-old Josh Morales. Watch Josh’s story…
March 19, 2021 — The Los Angeles Rams and The Wallace Firm announced today that they have joined forces in a multi-year partnership with one goal in mind – making an impact on the Los Angeles community. To kick off the partnership, they launched the first-of-its-kind “WallaceWins.com Heart & Hustle Award,” which will recognize community heroes who demonstrate values at the heart of both organizations: a team-first, winning mentality characterized by perseverance, resilience, and courage.
Working with the Rams, The Wallace Firm selected their first recipient: a 17-year-old Loyola High School of Los Angeles football player, Josh Morales, who persevered when he and his entire family contracted COVID-19.
The short documentary captures Josh receiving the first-ever WallaceWins.com Heart & Hustle Award at the Rams’ Draft House in Malibu following the release of the 2021 NFL schedule. Surrounded by family, friends, coaches, The Wallace Firm, and the Rams, the film also shows Bradley Wallace, The Wallace Firm’s Founder, surprising Josh with a $5,000 donation to support his college education and two of Wallace’s own tickets to the Rams season opener at SoFi Stadium against the Chicago Bears on September 12 on Sunday Night Football.
“From the moment we met Brad and began conversations with The Wallace Firm, it was evident that he shared our unwavering commitment to serve the greater Los Angeles region and the community he grew up in. We are thrilled to work with The Wallace Firm and recognize Josh, who inspired both organizations by overcoming adversity and demonstrating a ‘We Not Me’ mentality through trying times.”Rams Vice President of Partnership Sales, Jason Griffiths
“When I became aware of Josh’s story and how he shouldered tremendous responsibility for his family while committing himself to excellence on the field at my alma mater, I immediately wanted to be involved in his recognition and get in touch with him. His perseverance and selflessness inspired me and I’m glad he will be in the seats of SoFi Stadium for our regular season home opener on Sunday Night Football. I know he will cheer us on like we are cheering him on.”Rams Defensive Back, David Long Jr.
The documentary follows Josh’s struggle when he became the caretaker for all three members of his household while maintaining academic excellence and preparing for the start of football season so he could fulfill his dream of being the first family member to obtain a college degree. The film includes interviews with Josh, his mother Betty and father Antonio, his football coach Drew Casani at Loyola High School of Los Angeles, and Rams Defensive Back and Loyola High School alumnus, David Long Jr., who paid a visit to Josh during one of his football practices at his former alma mater.
“Partnering with the Rams while helping Josh Morales fulfill his dream of studying aerospace engineering and graduating from USC, is also a fulfillment of my own dreams. I was born and raised in Los Angeles and I will always and forever be a die-hard Los Angeles sports fan. I am thrilled to be partnering with LA’s original NFL team, an amazing and innovative organization that shares our law firm’s values and commitment to the community.”
“Awarding Josh with our first WallaceWins.com Heart & Hustle Award is the perfect example of the kind of individuals we seek to recognize, and the impact we hope to create with this award. Josh embodies our law firm’s core principles of never giving up, caring first, and remembering that we are all family and a community.”Bradley Wallace, President of The Wallace Firm
More About Josh
Josh went through a life-changing experience when he and his entire family tested positive for COVID-19 in 2020. For weeks, Josh nursed his parents through the terrifying sickness. His mother was bedridden for three weeks and his father eventually hospitalized. Josh spoke to doctors about his parents’ conditions, administered medications, prepared meals, hand-cleaned clothes and checked breathing. Regardless of the adversity, Josh was able to maintain a 3.7 GPA in pursuit of his admission to the University of Southern California and prepare for the upcoming football season. His ambition is to be the first member of his family with a four-year college degree.
More About the Partnership
Throughout the season, The Wallace Firm will creatively integrate in Rams’ community initiatives and support the team’s efforts to impact the Los Angeles community. At the core of this is supporting those in need, especially after the pandemic ravaged many families and business owners. Partnership efforts throughout the year will include community days of service, identifying causes that The Wallace Firm will support with direct service, and sponsoring the team’s “Three Keys to Winning” article series, which harnesses the winning mentality and aims to give Rams fans valuable information to stay connected with the Rams championship pursuit all season long. In addition to having a strong brand presence at SoFi Stadium on game days, The Wallace Firm will also sponsor a “Rams Win, You Win” sweepstakes, which will provide a VIP gameday experience for a lucky fan and three guests. The winner will be selected following the team’s first regular season victory of the 2021 NFL season. The partnership will provide Rams fans with opportunities for exclusive gameday experiences, direct engagement with the team, and VIP access to exclusive Rams community events throughout the year.
About The Wallace Firm
The Wallace Firm is a go-to Los Angeles plaintiff trial law firm specializing in a range of catastrophic personal injury cases. With more than 45 years of combined experience and an impressive track record for settlements and verdicts in cases involving serious injuries and wrongful death, clients turn to The Wallace Firm to win and help them receive just compensation for their suffering and/or losses.
Founded in 2015 by Los Angeles native Bradley S. Wallace, The Wallace Firm is also deeply entrenched in the community and supports local charities through fundraising, direct giving campaigns, and service projects with their partner charities throughout Southern California.
About Los Angeles Rams
The Los Angeles Rams – Los Angeles’ original professional sports team – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered three World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to being a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.
The Rams organization recognizes its unique ability to raise awareness and funds for causes and issues relevant to fans and community members. The entire organization is committed to serving as a valuable community partner and benefiting the Los Angeles region year-round while providing substantial resources to support education and mentoring, health and wellness, and help address issues tied to poverty such as food insecurity and homelessness. Since the team moved back home to Los Angeles in 2016, the Rams have provided more than 9,300 hours of community service and benefitted 192 schools and 153 different non-profit organizations through their community outreach programs.
For more information visit www.therams.com and follow the Rams’ social media channels.